The BBA –E Commerce & Digital Marketing programme offered is a unique course, customized to keep up with the contemporary demands of the business world. The important role that technology plays in all the aspects of human life can not be debated. Various technological advances have altered and disrupted even the business world tremendously and will continue to do so. It is therefore, imperative that business managers are sensitive and prepared not only to accept it but are also capable to utilize it to excel in their field of work.

• It is the only management program in BBA –E Commerce & Digital Marketing As a 3 Years Full Time program, it has been designed to develop a flair for technology and business in students irrespective of their backgrounds in commerce, science, arts or engineering.
• It encourages students to explore how various digital technologies and platforms can be leveraged in an innovative manner to help drive business results and provide greater value to the customer through innovative products and services, immersive customer experiences and path-breaking business models.
• In the tenure of three years of the program, the curriculum focuses on two main areas of business – core business understanding and e-business concepts and strategy.
• The courses on technology emphasize on the understanding of the Enterprise Software Applications, Business Analysis and IT security aspects of it. Courses like Consumer Behaviour, Digital Marketing and Digital Business Strategy enhance the student’s knowledge on the current industry practices.
• The program also includes courses like Cognitive Businesses which is a specially designed course that focuses on technology and builds fundamentals in Artificial Intelligence, Internet of Things, Machine Learning, etc.
• E-Business also provides an opportunity for students to focus on high growth and techno-savvy industry verticals such as Consulting, e-Commerce, Banking, Finance, insurance, FMCG, Retail, Analytics, Digital media, Entrepreneurship etc.

Ranked among the Best and Top BBA –E Commerce & Digital Marketing Colleges in India – Vivekananda Global University , facilitate students with an intellectually stimulating environment and course curriculum widely spread over practical training, project work, expert lectures and more. While theory gives you opportunity to understand the intricacies of the subject, the well-equipped laboratories provide enriched practical understanding and real-time exposure. 

1. Concepts and theories learned in real-life work situations with a project-driven internship
2. Self-assessment tools and technologies, designed to help understand, manage and lead yourself effectively
3. Committed mentorship of senior industry practitioners to guide and counsel the students
4. Emphasis on developing professionals with emphasis on real-industry exposure
5. Visiting faculty from industry to provide a practitioner’s ‘from-the-trenches’ insights and perspectives
6. Experienced faculty drawn from esteemed academic institutions
7. Embedded Industry Certifications: Prepared and planned with the latest trends in the industry, these certification programs help students secure strategic advantage in the job market. These courses, being based on Business needs of the industry, work as  career accelerators.
      A. IBM
   B. GoDaddy
        C. Confederation of Indian Industry (CII)
8. Retailers Association of India(RAI)
      

Eligibility –

Pass in 10+2, A level, IB, American 12th grade or equivalent with a minimum aggregate of 45% from a recognized board. The admissions will be done strictly on the basis of XIIth marks for all those candidates who have filled the online form of VGU.

Duration – 3 years

For a candidate, who has not studied English as a subject, the condition of English may be waived off provided the candidate in his qualifying exam has studied in English medium.

Fees Details – 

Scholarships – 

Fee After Scholarship –