BBA in Retail Management is a 3-year undergraduate study of the key principles and operations involved in retailing and retail establishments.

The course covers all the basic aspects of the retail industry and provides a student with the necessary knowledge and skill-set to succeed in the retail industry. Retail Management program provides students an introduction to retailing, e-commerce, retail operations, merchandising and analysis of the retail environment and exposure to issues and developments in the industry.

The main focus of BBA in Retail Management course revolves around the study of activities such as purchasing, inventory control and management, personnel and resource management, marketing, merchandising, management of finances etc. The course curriculum of BBA in Retail Management is so designed as to give a student a top-to-bottom knowledge for the functioning and supervision of a retail establishment. Students learn key concepts such as marketing, customer relationship management, strategies used in retailing, human resource management etc.

Unique Features

1. Concepts and theories learned in real-life work situations with a project-driven internship
2. Self-assessment tools and technologies, designed to help understand, manage and lead yourself effectively
3. Committed mentorship of senior industry practitioners to guide and counsel the students
4. Emphasis on developing professionals with emphasis on real-industry exposure
5. Visiting faculty from industry to provide a practitioner’s ‘from-the-trenches’ insights and perspectives
6. Experienced faculty drawn from esteemed academic institutions
7. Embedded Industry Certification in association with Retailers Association of India(RAI): Prepared and planned with the latest trends in the industry, these certification programs help students secure strategic advantage in the job market. These courses, being based on Business needs of the industry, work as career accelerators.

Since the course also involves the study of subjects such as branding and brand management, students can also look for jobs in related industries after completing a BBA in Retail Management course.

Ranked among the Best and Top BBA Colleges in India – Vivekananda Global University , facilitate students with an intellectually stimulating environment and course curriculum widely spread over practical training, project work, expert lectures and more. While theory gives you opportunity to understand the intricacies of the subject, the well-equipped laboratories provide enriched practical understanding and real-time exposure. 

A career after BBA in Retail Management is highly rewarding.Graduates of the BBA in Retail Management course are qualified to effectively handle the supply, logistics and stock management of a retail establishment or of the retailing operations of a company. Students are also trained in direct-dealing with customers including problem-solving and interactions to boost relationships and sales.

Eligibility – Pass with 10+2 with 45% marks in aggregate or its equivalent examination in any stream conducted by a recognized Board / University / Council.

For a candidate, who has not studied English as a subject, the condition of English may be waived off provided the candidate in his qualifying exam has studied in English medium.

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