BBA in Retail Management is a 3-year undergraduate study of the key principles and operations involved in retailing and retail establishments.
The course covers all the basic aspects of the retail industry and provides a student with the necessary knowledge and skill-set to succeed in the retail industry. Retail Management program provides students an introduction to retailing, e-commerce, retail operations, merchandising and analysis of the retail environment and exposure to issues and developments in the industry.
The main focus of BBA in Retail Management course revolves around the study of activities such as purchasing, inventory control and management, personnel and resource management, marketing, merchandising, management of finances etc. The course curriculum of BBA in Retail Management is so designed as to give a student a top-to-bottom knowledge for the functioning and supervision of a retail establishment. Students learn key concepts such as marketing, customer relationship management, strategies used in retailing, human resource management etc.
Since the course also involves the study of subjects such as branding and brand management, students can also look for jobs in related industries after completing a BBA in Retail Management course.
Ranked among the Best and Top BBA Colleges in India – Vivekananda Global University , facilitate students with an intellectually stimulating environment and course curriculum widely spread over practical training, project work, expert lectures and more. While theory gives you opportunity to understand the intricacies of the subject, the well-equipped laboratories provide enriched practical understanding and real-time exposure.
A career after BBA in Retail Management is highly rewarding.Graduates of the BBA in Retail Management course are qualified to effectively handle the supply, logistics and stock management of a retail establishment or of the retailing operations of a company. Students are also trained in direct-dealing with customers including problem-solving and interactions to boost relationships and sales.
> Retail Laboratory
The University has set up specialised Retail labs on campus to enable students to develop required skills and obtain hands-on experience in the retail sector. A mock store, visual merchandising lab and a fully functional retail store by Future Group are some of the facilities available here
Eligibility – Pass with 10+2 with 45% marks in aggregate or its equivalent examination in any stream conducted by a recognized Board / University / Council.
For a candidate, who has not studied English as a subject, the condition of English may be waived off provided the candidate in his qualifying exam has studied in English medium.
Fees Details –
|Yearly Fee||100000 -/ INR|
|Semester Fee||50000 -/ INR|
|Criteria||Scholarship amount (per semester)|
|75% or above aggregate marks in 12th||25% of Programme Fee|
|60% or above aggregate marks in 12th||10% of Programme Fee|
Fee After Scholarship –
|Applicable Fee after Scholarship
|75% or above aggregate marks in 12th|| 25000
(i.e. 25% of Programme Fee)
|60% aggregate marks in 12th||10000
(i.e. 10% of Programme Fee)