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Anil Baffna

Anmol Mehta

Assistant Professor

anmol.mehta@vgu.ac.in

BIO

Anmol is an electronics and communication engineer having approximately 5 years of experience in sales & marketing & Human Resources. He has worked with Hospitality and Ed tech industry. He pursued MBA with a dual specialization in Marketing and HR from TAPMI School of Business. He also holds a diploma in Hotel Management from the Institute of Hotel Management, Jaipur. Currently he is pursuing his Ph.D. in societal marketing from Manipal University Jaipur.

Additional Administrative Titles -

  • Industry Institute Interface Cell and Admissions of MBA

Academic Degrees -

  • Pursuing Ph.D. from Manipal University Jaipur
  • MBA in Marketing and Human Resources
  • BTECH- Electronics and Communication
  • Diploma-Hotel Management

Academic Appointments -

  • Assistant Professor-Vivekananda Global University since January 2024
  • Admissions Coordinator with IIHMR University, Jaipur 2023.
  • Course Mentor at Manipal University, Jaipur, for MBA courses, 2021.

Professional Experience -

  • Kiri Kiri-Social Media Executive
  • Byju’s-Think and Learn-Business Development Associate
  • Fliplearn Education-Human Resources Retainer
  • Intercontinental Hotels Group-Sales and Marketing
  • Starwood Hotels- Sales and Marketing
  • Kaizen Robeonics- Operations Executive

Research Interests -

  • Responsible Consumption
  • Sustainable Development
  • Societal Marketing
  • Consumer Behavior

Publication -

  • Paper titled “Paradigm Shift In India’s Education and Health Sector Due To Covid 19” published in Shodh Sarita- A UGC Care listed Journal in the month of March 2021
  • Paper titled “Leadership in Crisis: Case Study on Rajasthan Medical Team” published in Empirical Economic Letters an ABDC Journal in C Category in August 2021.
  • Paper published named “A Bibliometric Analysis on Societal Marketing: A Strategic Approach” in Web of Science-Pacific Business Review International in July 2023.
  • Paper published named “E Commerce and Social Media Marketing: Impact of Advertising, Brand and Price on Brand Image of MSME” in ABDC B category Journal- Academy of Marketing Studies Journal in November 2023.
  • Paper published named “Sustainable food consumption: An assessment of food quality and satisfaction of consumers as compared to conventional food in Punjab Region an Empirical Study” in ABDC B category Journal- Academy of Marketing Studies Journal in November 2023.
  • Paper published named “Determining Food Quality as an Important Aspect of Customers” in ABDC B category Journal- Academy of Marketing Studies Journal in December 2023.
  • Paper published named “Influence of Digital Marketing (Social Media) on the Customer Perception of the Quick Service Restaurant Industry” in ABDC B category Journal- Academy of Marketing Studies Journal in December 2023.
  •   Paper published named “Consumer Buying Perceptions toward Over-the-Counter Antacids: An Exploratory Study” in ABDC B category Journal- Academy of Marketing Studies Journal in December 2023.