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Anil Baffna

Dr. Ritu Rani

Assistant Professor

ritu.rani@vgu.ac.in

BIO

Dr. Ritu Rani is an Assistant Professor – Department of Management at Vivekananda Global University. She is a UGC- NET qualified and Ph.D. holder. She has an academic knowledge in Tourism, Management and Commerce. She is a passionate traveller having an adventure training certificate from Atal Bihari Vajpayee Institute of Mountaineering and Allied Sports.

Additional Administrative Titles -

  • PhD Supervisor, TDP mentor, Departmental IQAC & NAAC team member.

Academic Degrees -

  • PhD, Tourism, Sikkim University, 2023
  • MBA, Tourism, IITTM, Gwalior, 2018
  • B.COM, Patna Women’s College, 2016

Academic Appointments -

  • Assistant Professor, Vivekananda Global University, Oct 2023- Present
  • Assistant Professor, Sanskriti University, March- Oct 2023

Professional Experience -

  • Red Letter Holidays, Sales & operations, Jan-Dec 2018

Research Interests -

  • Tourism, Behavioral Marketing, Customer Satisfaction and Loyalty.

Publications -

  • Rani, R., & Singh, Dr. A. K. (2020). Rejuvenation of Tourism Industry Post COVID 19. CLIO- an Interdisciplinary Journal, 06(13), 135–143.
  • Rani, R., & Singh, Dr. A. K. (2021). Repurchase Behaviour and the factors affecting Tourists Satisfaction. Shodh Sanchar Bulletin, 11(41), 70–75.
  • Rani, R., & Singh, Dr. A. K. (2022). Importance of fairs and festivals as a Tourism Product: A Qualitative Study. Anhad Lok, 08(15), 300–308.
  • Rani, R., & Singh, Dr. A. K. (2023). E-Marketing in Tourism: A Necessity after COVID 19. Anhad Lok, 18(09), 390–400.
  • Rani, R., & Singh, Dr. A. K. (2023). National Education Policy 2020. In Kumari. Priyanka & Singh. Pratibha (Eds.), National Education Policy 2020. Notionpress.

Conferences, Talks & Speaking Engagements -

  • Guest lecture on ‘Public Relations & Ethics’ for AC-ABC trainees in Sanskriti University Incubation Centre under MANAGE (National Centre for Management of Agricultural Extension) on 25/05/2023.
  • Addressed a technical session in ‘Ek Bharat Shreshtha Bharat’ exchange programme held at Sikkim
  • Resource person- Delivered lecture on ‘Accessibility, Accommodation, and Activities in the NER’ in
  • National Workshop, organized by Assam University.