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Anil Baffna

Sridisha Banerjee

Assistant Professor

sridisha.banerjee@vgu.ac.in

BIO

Ms. Sridisha Banerjee forayed into world of academics about 6 years ago to cultivate her keen interest and commitment in translating her experiences from real world corporate to academics. Having served for nearly a decade in with topnotch corporates she diversified into the academic sphere with stints as faculty in several recognized educational institutes of eminence. Her constant endeavour has been to enthuse, inspire and engage her students and fuel them to reach their maximum potential. Her core expertise lies in Digital Marketing, Business Analytics, Marketing and Hospitality Technology.

Additional Administrative Titles -

  • Nodal Officer of Foreign Exchange Program via AIESEC

Academic Degrees -

  • B.Tech (Information Technology) from IIIT Calcutta
  • MBA (International Business) from IIFT
  • Pursuing Ph.D. from IIHMR

Academic Appointments -

  • Assistant Professor, Faculty of Management, Vivekananda Global University, Jaipur
  • Lecturer, International Institute of Hotel Management, Jaipur.

Professional Experience -

  • For almost a decade she has served in MNCs like Cognizant Technology Solutions, Department of IT, Govt. Of Rajasthan.
  • She has a strong experience in performing business analytics and is also a Google certified Business Analytics and Digital Marketing Professional.
  • She developed and managed green-field projects with project planning and client engagement.
  • She has designed and ran Quality Assurance campaigns including software-based testing.
  • She dealt with almost all types of International clients majorly hailing from the Western world in her corporate engagement tenure.

Research Interests -

  • Digital Marketing, Digital Health, Technology, Marketing, Business Analytics

Awards and Honours

  • Best Teacher Award received in International Institute of Hotel Management

Conferences, Talks & Speaking Engagements -

  • Presented a research paper in the 26th Nirma International Conference of Management, 2023, held by Nirma University, Ahmedabad.